Jet Blue is always my first choice when I fly. It’s not just the low fares, the TV at every seat, and the unlimited snacks: it’s the memories I have of Jet Blue employees going out of their way to be helpful.
So I was delighted when I read a recent newspaper article about Jet Blue’s plans to start flying from New York to London in 2021. Fist pump!
But the editor in my soul was not happy with this sentence from Savanthi Syth, a Raymond James Financial analyst:
“We believe Jet Blue’s entrance into the trans-Atlantic could be an overhang on investor sentiment.”
Gack. What on earth does that mean? I even looked up overhang, to no avail.
The first requirement for writers is to be understood. Savanthi Syth should know better. But I’m also blaming Mary Schlangenstein, who wrote the article for Bloomberg. She should have asked Syth to restate her point more clearly.