Here’s a headline I saw in a newspaper last week: McDonald’s Winning Fast-Food Fight with Chipotle. In recent years McDonald’s has been struggling to keep up with Chipotle (a company that sells burritos) and other food chains.
Well, good for McDonald’s!
But read that headline again: McDonald’s Winning Fast-Food Fight with Chipotle.
If you know that chipotle can also refer to a jalapeño pepper, your brain might do the same thing mine did: Flash a picture of a McDonald’s throwing a can of chili at an opponent.
Better wording would be “McDonald’s Winning Fast-Food Fight against Chipotle.”